GO Investments

GO Investments is an independent 'hands-on' investment firm. Focussed on small to medium sized enterprises. By providing capital and/or management time, GO Investments actively participates in its portfolio companies. Goal is to help companies grow their business or restructure their business into financially healthy and succesfull enterprises.

GO Investments has been involved in the build up and restructuring of several succesfull companies. A number of portfolio companies of GO investmens have received Awards for the fastest growing companies in The Netherlands.

Adriaan van Loon (1973) is the founder and owner of GO Investments, which was founded in 2003. Adriaan is a former investment banker from Kempen & Co and HSBC Investment Bank, and holds a Masters of Business Administration from the University of Groningen.

GO Advisory

GO Advisory is the advisory business of GO Investments.

GO Advisory advises and services companies, organizations, private equity firms and banking institutions on:

  • Interim management (general & financial)
  • Mergers & Acquisitions
  • Business development
  • Financial Management
  • Restructuring
  • Strategy
  • Company analysis
  • Portfolio analysis
  • Commercial due diligence
  • Business plan development


GO Advisory has extensive experience in general and financial management within several organizations. Furthermore, GO Advisory has a broad Corporate Finance experience, amongst others with renowned parties as Kempen & Co and HSBC.